The awards recognise outstanding work in Australian universities in the following categories:
- Best Marketing Campaign – Smaller Budget (includes faculty and smaller scale campaigns)
- Best Marketing Campaign – Larger Budget
- Best Proactive Communications
- Best Real-Time Response Communications
- Best Fundraising or Engagement Campaign – Small team
- Best Fundraising or Engagement Campaign – Large team
- Lifetime Achievement Award
The awards are judged by a prestigious panel of experts in each field.
